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About us

InCart are specialists in automotive parts ecommerce websites based in Birmingham, UK. We started building our website platform in 2005 to serve the automotive parts industry. 17 years on, our parts platform has evolved to be the leading independant automotive parts ecommerce platform in the UK.

At our core we are a team of automotive enthusiasts who want to create the best automotive parts websites in the industry. We speak your language without all the technology smoke and mirrors.

We work with businesses of all sizes across automotive parts that specialise in genuine parts, aftermarket parts, racing, performance & tuning parts, and used parts for cars, motorcycles, off-road, leisure, commercials and industrial vehicles.

Our strength is in providing an automotive parts platform dedicated to serving the industry, with all the work going into the platform being focused on helping our customers sell more parts online.


Our journey started in 2005 when we were commissioned by a £7M turnover automotive parts business who needed an ecommerce platform to grow their business online. They couldn't find a platform that could meet their needs turning to us, having worked with us on other automotive technology projects. We built a platform that could compete with the leading automotive parts sellers in the industry.

In 2008 we worked with a leading automotive parts seller spending the next 10 years helping them become a global leader for their sector, with InCart supporting their £55M online turnover.

We've continued to go from strength to strength, working with leading automotive parts sellers creating an industry leading automotive parts platform.

"InCart is the result of over 17 years working at the cutting edge of automotive parts website technology, putting all our industry knowledge into our parts platform.

We strive to build the best automotive parts websites in the industry, working closely with our customers who benefit from our years of industry experience.

Please get in touch if you have a project you wish to discuss."

James Britton MSc. InCart CEO / Founder.
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