Automotive E-commerce Platform
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Create a market leading automotive parts ecommerce website
Overview
15 Years Engineering Automotive Websites
Expert Automotive Selling Advice
Sell Automotive Parts
Vehicle part finders
Vehicle part finders are the backbone of an automotive parts website, where make / model / year is required for purchasing parts, giving visitors the ability to find their vehicle through a series of filtering steps from manufacturer through to model, to see parts compatible with their vehicle.

 

Your vehicle part finder can be as simple or detailed as you need depending on the parts you sell and the type of vehicle.

 

A motorcycle filter might take the form:

 

> Make
    > Year
        > Model

 

An aftermarket car filter might take the form:

 

> Make
    > Model
        > Year
            > Fuel
                > Variant
                    > Body
                        > Transmission

 

A tuning and performance car filter might take the form:

 

> Make
    > Model
        > Year
            > Variant

 

We provide all the tools you need to create and manage your vehicle part finder.
DVLA Reg and VIN lookups
DVLA Reg and VIN lookups provide a simple way for visitors to choose their vehicle, removing vehicle selection errors and minimising returns. We provide a cost effective interface for DVLA Reg and VIN lookups through the purchase of credits. You can choose whether you want DVLA Reg lookup only, DVLA VIN lookup only, or a combined DVLA Reg and VIN lookup.

 

We provide the know-how and the tools to interface the DVLA with your vehicle part finder.
Show vehicle compatibility
My garage
Vehicle fitment notes
No matter how fine-grained you make your vehicle part finder, there will be part revisions that fall outside the scope of your vehicle part finder. A vehicle part finder that contains year breaks cannot represent a mid-year part revision, resulting in the original part and the revision part displaying for a vehicle. Fitment notes provide the bridge between the vehicle part finder and the part, to give visitors the additional information they need to complete their purchase.

 

We display fitment notes on vehicle listing, product listing, search listing and product detail pages, and where more than one part exists for a vehicle, a part listing page to show all the available part options so visitors can purchase the correct part for their vehicle.
Vehicle website search
Many visitors use a website search as their first point of contact with your website, so results need to be relevant to keep your visitors engaged. We include all vehicle and vehicle category permutations in our website search, whilst giving you full control over the amount of vehicle detail available to your website search, so visitors can find their vehicle related parts with ease.

 

We also provide the option for visitors to search using manufacturer part number (MPN) or alternative MPN.
Universal fitment parts
You can flag parts as universal fitment to display universal fitment parts alongside your vehicle specific parts.
MPN & alternative MPN
The manufacturer part number is used extensively by search engines and 3rd parties as a common link between parts. You can show your MPNs on product detail pages, in website search results and include in 3rd party interfaces.

 

You can display alternative MPNs on your product detail pages for the same part made by other manufacturers, as visitors may be more interested in finding a compatible part than a part made by a specific manufacturer.

 

When selling the same part made by different manufacturers you can list parts by MPN to give visitors a simple comparison of their options, and provide search engines with a specific MPN landing page. We provide the tools so you can easily create dedicated MPN landing pages.
MPN specific landing pages
Vehicle landing pages
Vehicle landing pages provide an easy way for visitors to drill-down visually from manufacturer through to model, whilst providing search engines and the website search with vehicle landing pages.

 

For example you sell the part:

 

Home > Braking > Brake Pads > EBC Greenstuff Brake Pads DP21587

 

Which fits the vehicle:

 

BMW > 1 Series > 2015 > 120d

 

We automatically create the vehicle landing pages:

 

BMW
BMW 1 Series
BMW 1 Series 2015
BMW 1 Series 2015 120d

 

And the vehicle category landing pages to provide context to your vehicle pages:

 

BMW Braking
BMW Brake Pads
BMW 1 Series Braking
BMW 1 Series Brake Pads
BMW 1 Series 2015 Braking
BMW 1 Series 2015 Brake Pads
BMW 1 Series 2015 120d Braking
BMW 1 Series 2015 120d Brake Pads

 

Providing a dedicated landing page for every permutation of vehicle and vehicle category.
Vehicle part masters
Part masters provide the common link between the individual parts in a range.

 

  • Provides a point of reference for common information across a range such as product description and features, and fills the information gaps where information isn't available against an individual part, such as when a part is missing a default image.
  • Provides a mechanism to automate part selection, so your website can automatically calculate the correct part for a vehicle to simplify tasks which would be extremely difficult to complete without automation.

 

We make extensive use of part masters to help you manage your parts with ease.
Vehicle listing page filters
Most of us have used filters on product listing pages to refine a list of products by a colour or a size. Whilst retail style filters are used extensively for automotive parts listing pages they do not meet the needs of an automotive parts website in all circumstances. A brake pad might fit the front calipers of one vehicle but the rear calipers of another, so the filter cannot be applied as a general retail style filter which does not take a vehicle into consideration.

 

For example, you sell EBC Greenstuff Brake Pads DP21587 brake pads which fit the front caliper of a BMW 1 Series 2015 120d, and being a heavier model, the rear caliper of a BMW 5 Series 2015 520d.

 

> BMW
   > 1 Series
       > 2015
          > 120d    < EBC Greenstuff Brake Pads DP21587 | Placement : Front
          > 120d    < EBC Greenstuff Brake Pads DP22069 | Placement : Rear

 

> BMW
   > 5 Series
       > 2015
          > 520d    < EBC Greenstuff Brake Pads DP21449 | Placement : Front
          > 520d    < EBC Greenstuff Brake Pads DP21587 | Placement : Rear

 

A visitor selects the vehicle BMW 1 Series 2015 120d from the vehicle filter and is presented with a listing page showing all the brake pads that fit the front and rear calipers of the vehicle. The listing page shows a filter called 'Placement' with the options 'Front' and 'Rear'. The visitor filters by the 'Front' option and is presented with a listing page that shows brake pads compatible with the front caliper only including the EBC Greenstuff Brake Pads DP21587 part option.

 

We provide the tools to help you create vehicle specific filters for your listing pages with ease.
Vehicle specific associated and alternative parts
We provide a powerful mechanism for associating vehicle specific associated and alternative products. For example, you sell aftermarket brake pads and associate a set of solid brake discs and some copper grease as associated products, and associate OEM brake pads as an upsell as an alternative product.

 

Displaying vehicle specific associated and alternative products couldn't be easier; simply associate the solid brake disc master, copper grease and OEM brake pad master with the aftermarket brake pad master, and your website will automatically calculate the correct set of solid brake discs and OEM brake pads to display for the correct aftermarket brake pad, whilst automatically displaying the copper grease against every set of aftermarket brake pads as a standard retail associated product.

 

We provide the tools to help you manage tasks that would otherwise be impossible with a retail platform.
Vehicle specific multi-variants
Multi-variant products are used extensively for displaying products with multiple options, but using retail style multi-variants for vehicle specific parts would require a massive number of individual multi-variant combinations making the task extremely difficult to manage. We've made vehicle specific multi-variant parts easy to manage with only a single multi-variant required to cover all vehicles combinations, with your website automatically calculating the correct part options for each vehicle.

 

For example, you sell Goodridge Brake Hoses which are available in 10 colour options. A visitor selects a BMW 3 Series 1993 M3 from the vehicle part finder and is presented with a Goodridge Brake Hose multi-variant, with your website automatically calculating the correct part options to display for the vehicle.
Vehicle specific kitting
Kitting products that are commonly purchased together is a great way of upselling. We provide a mechanism so your website can automatically calculate the correct kit components for a vehicle. We appreciate that not all components will be valid for all vehicles so you can flag components as required where there must be a valid association for the kit to be valid, or you can flag components as optional where the association is not required for the kit to be valid.

 

For example, you create a kit that includes a set of brake pads, a set of brake discs and a set of optional wear sensors. A visitor selects a Ford Escort 1973 RS2000 from the vehicle filter and is presented with a kit containing the correct brake pads and brake discs but excludes the optional wear sensors due to the vehicle not having wear sensor technology. The next visitor selects a BMW 1 Series 2015 120d and the kit displays the correct brake pads and brake discs, and includes the correct wear sensors with the vehicle having wear sensor technology.

 

You can also give visitors the option of choosing whether to include or exclude components. For example, a service kit where visitors might choose to exclude components to complete a basic service or include all components to complete a full service.

 

We provide the tools so you can make vehicle specific kits with ease.
Shop by part ranges
One of the limitations of displaying parts individually within a category is the potential for many thousands of parts to exist within a category. Whilst some visitors might want to shop by part, the majority of visitors will find the category difficult to navigate. You can give visitors the best of both worlds by providing the option of displaying a range tab and a parts tab. The range tab displays master parts showing a single version of each part range for the category making the category easy to navigate, whilst the part tab shows every individual part from every range for the category.

 

For each range within a range tab you can choose whether selecting a range provides drill-down to display all the individual parts within the range, or whether selecting a range displays a product detail page where a visitor can check vehicle compatibility.
Sell more than single-variant parts
You don't have to limit selling vehicle specific parts to single-variants. You can sell vehicle specific parts using multi-variants, kits, bill of materials (BOMs) and through the product builder.
Tech docs / schematic parts selling
Convert your part catalogues into schematic diagrams and parts for purchase on your website. We provide the know-how and the tools to deconstruct your parts catalogues for selling online, and help you identify the individual parts on each schematic so your website can automatically generate images for each part from your schematics, and make each part on the schematic selectable to highlight and purchase.

 

Have paper based part catalogues? No problem!
Vehicle specific SEO
You can override URLs, page titles and H1 tags, add meta keywords and descriptions and Open Graph tags for any vehicle and vehicle category page.
Vehicle specific advertising
You can associate content with any vehicle and vehicle category page.

 

For example, you might create manufacturer specific content for the 'Ford' landing page, or create vehicle specific content for the 'Ford Fiesta MK7' landing page, or provide content with context for the 'Ford Fiesta MK7 Brake Pads' landing page.
Ebay automotive parts selling with MVL
We completed eBay UKs first large-scale automotive parts integration in 2011, creating a robust, reliable interface capable of automating 500,000+ listings for large-scale eBay selling. Manage your automotive parts listings with ease using our comprehensive tools for listing automotive parts with MVL and automotive k-type's, and automating listings by including the vehicle in the listing title.
Single website multiple vehicle lookup filters
You can create as many vehicle lookup filters as you need for a single website. So if you sell parts for car and motorcycle you can have them both on the same website with completely independant lookups, without them clashing, including vehicle filtering on search listing pages.
Configurable part compatibility
Automotive parts websites come in all shapes and sizes with some sellers choosing to only display parts after vehicle selection, whilst others choose to display their parts before vehicle selection but require vehicle selection before purchase, and others make vehicle selection optional. We provide detailed configuration options so you can have exactly the style or mix of styles of website you want.
Manage in bulk via spreadsheet
All our automotive functionality is available through update via the system or spreadsheet, so you can choose the right interface for the task.
Trade & Wholesale Selling
Trade only or mixed retail & trade websites
You can choose whether to have a dedicated trade website or have a retail website with your customers signing in to see their trade pricing.
Password protected websites
You can choose to hide your website content which can only be viewed after a customer has signed in.
Price list discounting
We provide comprehensive price list discounting tools to help you reproduce the complex pricing available in your ERP system, whilst still providing a fast website load speed regardless of complexity. You can associate as many price lists and levels as you need in any priority for your customers, websites and eBay.

 

Your list prices can be net, gross or a margin percentage on cost. Your discount price lists can be a net or gross price, a net or gross value discount, or a percentage discount.

 

Create time-limited price lists for time-limited promotions, with your website activating your price lists when valid and automatically falling back to standard pricing once the promotion has expired.
Discount group discounting
Discount groups provide a mechanism to group products for basic discounting, with percentage discounts being applied to the products contained within the group. Percentages for discount groups can be applied individually against your customers and shop wide against your website.

 

For basic brand discounting you can create a brand discount with a percentage applied for each brand against your customers and shop wide against your website.
Customer promotions
You can make any promotion limited to one or more specific customers.
Bulk / Volume discounts
You can apply quantity based prices or discounts for any of your price lists for customers or your website.
Trade optimised checkout
Your trade customers can enter their company name, VAT number and order reference at checkout, and can include a company name for shipping.
Multi-stock holding & lead times
We provide a multi-warehouse facility so you can have stock in different locations with different lead times.
Minimum order quantity
You can set a minimum order quantity for your products.
Order unit quantity
You can set a unit quantity against your products. For example, you set a unit quantity of 100 against a product resulting in the product being available to purchase in multiples of 100.
Pay on account
You can give your account customers the option to pay on account. Where an account customer has reached their credit limit you can either allow customers to checkout so you can deal with the customer directly, or set your checkout to request a different payment method.
Pro-forma invoices
You can give your customers the option of requesting a pro-forma invoice with a payment button so customers can pay for their order on your website.
Customer EU VAT status
You can flag your customers as EU VAT exempt so they don't pay VAT for orders shipped outside the UK.
Bill of Materials (BOMs)
You can create as many BOMs as you need to mimic the BOM functionality in your ERP system. You can associate sub-assemblies with other sub-assemblies to form a complete assembly.
Multiple contacts per customer
You can have multiple contacts for each customer to provide customers that order across multiple departments the option to place orders independantly.
Paper catalogue order process
If you have a customer demogaphic that benefits from paper catalogues you can show your catalogues at checkout so a customer can add a catalogue to their order.
Volumetric shipping engine
We provide an enterprise grade shipping engine that uses volumetric weight and size constraints to accurately calculate shipping charges, and for actual weight based shipping includes 3D box packing to ensure the correct number of boxes are charged for the consignment.
Ebay MVL Selling
Listing vehicle compatibility
You can associate vehicle compatibility with your listings using our tools for MVL automotive k-types.
One click listing
You can list your products on eBay in a single click by activating against products directly, against a category to list all products within a category, or against your shop to list all products on your website.
Share website products
You can list your website products on eBay or create eBay specific products to keep separate.
End-to-end integration
We fully integrate with eBay to automate listings, inventory updates, order processing and shipping acknowledgements.
eBay specific pricing
You can use your website pricing or have eBay specific pricing to cover eBay related costs.
Multi-variant listings
You can create listings with options using multi-variant listings.
Item specifics
You can add as many item specific attributes as you need to describe an item.
Was / now pricing
You can show was/now pricing against your listings by associating a list and a sale price.
Multiple product images
You can add as many images as you need to support your listings. We support large images for image zooming on your listings.
Margin protection
You can use our margin protection tools to ensure you don't sell products below a minimum margin after eBay, PayPal and shipping related costs are taken into consideration.

 

  • By inflating listing price to meet minimum margin where the minimum is below minimum.
  • By removing listings that fail to meet minimum margin.

 

You can also specify a minimum listing price to inflate the price of low value products to make the sale worthwhile.
Global trade identifiers
You can associate global trade identifiers; GTIN, ISBN, EAN, JAN with your listings.
Clearance outlets
You can create clearance outlets that allow products to be sold below the minimum margin threshold.
Take Payments
Accept credit / debit cards
Take credit and debit card payments through SagePay or Worldpay payment gateways.

 

Want to use another payment gateway? Please contact us.
Accept PayPal
Take payments by PayPal through our PayPal Express Checkout integration or via the SagePay payment gateway.
Accept V12 Finance / Pay4Later Finance
Offer 0% interest free credit, buy now pay later (BNPL) or classic credit through V12 Finance or Pay4Later Finance. Show finance on product vehicle, listing and detail pages, at the basket and during checkout.

 

You can control which finance products are available to your products or groups of products. You can associate a minimum sales margin threshold with each finance product, with the finance product only displaying for products and baskets above the minimum sales margin threshold. This especially works well for 0% interest free and BNPL finance products where the cost of providing finance can reduce margin so is generally only displayed on high margin products.

 

We provide end-to-end integrations with V12 Finance and Pay4Later Finance managing the entire application process; directing customers to finance application pages at checkout to complete their application, receiving application status notifications for accepted and rejected applications and sending electronic funds requests to the finance provider at shipping.

 

You can track finance related orders and follow up on any credit rejections to ask for an alternative payment method or follow up on orders that have been in a pending state for a period of time.
Accept payment by bank transfer
Use our bank transfer payment option to give customers the option to pay by bank transfer. Include payment instructions and the bank account details on the order confirmation.
Place orders on account
You can give your account customers the option to checkout on account. You can choose whether to request an alternative payment method for customers that have reached their credit limit or accept the order regardless of their credit status to allow the business to manage the order.
Generate proforma invoices
Allow customers to request a proforma invoice at checkout with a payment button to complete their purchase online.
Quotation checkout option
You can flag products as quote only to suppress payment options at checkout, providing a quote option to help you check and finalise orders before purchase.
Uplift your own payment icons
Use our standard payment icons or uplift your own payment icons to personalise.
Checkout
Optimised checkout
We've optimised the checkout process to minimise abandonment and convert as many sales as possible.
SSL secured checkout
We secure your website using the latest 2048 bit high security SSL certificates. Certificates can be purchased from a few pounds per year. We can talk you through the options.
Guest checkout
You can offer a guest checkout option at checkout with the ability to register at the end of the checkout process.
Apply promotion / voucher codes
You can give customers the option to apply promotion / voucher codes at checkout.
Ship to billing address only option
You can restrict orders to ship to the card holders address only where products are flagged as fraud sensitive, or where the order value exceeds your floor limit.
Postcode lookup option
You can give your customers the ability to lookup their billing and shipping address by postcode or street.
V12 / Pay4Later finance calculator
Give customers the ability to calculate finance repayment rates for all valid finance products and their deposit range.
Capture company details
Optionally set your checkout to capture a customers company name, VAT number and order reference, and capture ship to company name.
Customise order confirmations
Use our easy to use email template designer to personalise your order confirmations.
Offer paper catalogues
Give customers the option of adding a catalogue to their order at checkout.
Export orders to spreadsheet
Export orders to spreadsheet from between a specified date range.
Order REST API
Connect your back office systems with our Order API to automatically download orders. Prefer us to integrate with your back office system? No problem!
Website Design
Pre-built designs
We have 25 pre-built designs in 15 colour combinations that work for desktop, tablet and mobile.
Mobile & tablet commerce
We design our websites to work on any device.
Fully customisable designs
You can customise any pre-built design by making changes to the HTML, CSS and JavaScript.
Create your own designs
You can use a pre-built design as a base or make your own design from scratch with HTML, CSS and JavaScript. You can also create your own dynamic design with JSP and the JSTL tag library.
Create reactive designs
You can create a design per device, or create a single reactive design to work with all devices.
Customise your email templates
We give you full control over the look of your email templates; make changes to our pre-defined templates or create your own templates from scratch using HTML and placing our built-in variables into your template.
Favicon
You can uplift your own favicon to display on browser tabs.
Page Design
Powerful visual page designer
No coding required, we provide 100s of built-in features to make building a professional looking page easy.
Unlimited sections and columns
You can create pages with as many sections as you need, and split the sections up into as many columns as you need using our pre-defined columns, or make free-form.
Drag to resize columns
You can resize columns to any size to create the look you want.
Drag and drop elements
Move elements around your pages without the need to recreate.
Variable width pages
Create pages that automatically adjust to the full width of the display or are constrained to a fixed maximum width.
Device specific pages
What looks good on desktop may not translate well to tablet or mobile. You can create pages that are tailored to a device.
Banners and carousels
We have many pre-built options for animating banners. Choose from revolving, sliding, fading and more. Create image based carousels, or carousels using your brands, categories or products.
Embed HTML, CSS, JavaScript
Embed HTML into your pages using our HTML editor, and associate CSS and Javascipt.
Embed 3rd party scripts
Embed 3rd party scripts into your pages and add scripts to you page header and footer.
Publish pages to anywhere
Publish your pages to anywhere within your website; home page, category pages, brand category pages, product listing pages, product detail pages, vehicle listing pages, vehicle category listing pages and documents.
Time limited pages
Create time limited pages that will automatically display for a specified time period, automatically reverting back to the default page after the page expires.
Country specific pages
For countries that do not have a dedicated website, or for regional websites that serve a number of countries, create country specific pages to display pages appropriate to the country of the visitor.

 

For example, you don't currently sell enough to Australia to justify a dedicated website for the region, but sales are picking up and you want to better serve the region. You use your UK site to serve the region but your UK website home page showcases offers and promotions from across your range without consideration of whether the products are appropraite for the Australian market, and shipping costs may be prohibitive due to size and weight. You create a dedicated home page only showcasing offers and promotions appropriate for the Australian market that are cost effective to ship.
Website Search
Fast search results
We've designed the website search using the latest full-text search technology to return accurate results fast.
Search suggestions
Show search suggestions to visitors as they type including products, categories, brands, brand categories, MPNs, vehicles and vehicle categories.
Search listing page
Show search results in search listing pages.
Search filters
Show filters against search results in search listing pages.
Search part filters
Show part finders, and DVLA Reg and VIN lookups against search results in search listing pages.
Alternative search keywords
Alternative search terms provide opportunity to associate alternative terms to support the different ways visitors search for the same results. For example, you sell a '20 litre petrol can' and you associate the alternative search terms '20 litre jerry can' to provide consistent search results for visitors regardless of searching for 'petrol can' or 'jerry can'.
Manufacturer part number searching
You can provide visitors with the ability to use the website search to search for parts by manufacturer part number (MPN) and alternative MPN.
Pricing & Discounting Engine
VAT inclusive or VAT exclusive
Your website can be defaulted to VAT Inclusive or VAT Exclusive with an optional VAT selector to provide visitors with the ability to change the VAT status.
International / EU VAT
We automatically calculate VAT in line with HMRC VAT rules, applying VAT based on shipping destination. You can also apply a VAT exemption against EU business customers with a VAT number.
Price lists
We provide comprehensive price list functionality to give you the same pricing flexibility as a leading ERP system without any slow down in website performance even when displaying 1000s of parts. You can apply unlimited price lists in a hierarchy above your list prices with prices being net, gross or a percentage margin on cost against your website, customers and eBay.
Price list discounts
We provide comprehensive price list discounting functionality for your website, customers and eBay. You can have unlimited price list discounts above your list prices in a hierarchy. Discounts can be an overriding net or gross price, a net or gross value discount or a percentage discount.
Price bands
You can apply unlimited price list discounts against your customers with complete control over which band a customer is on for each price list.
Volume discounts
You can apply as many price breaks as you need to support your volume discounting for your website and customers.
Customer specific pricing
You can apply unlimited price lists, price list discounts, price bands and volume discounts against your customers.
Exchange rate pricing
You can display as many currencies as you need on your website by applying exchange rates against your local pricing. You can also include a factor to increase or descrease the effect of the exchange rate on conversion.
Currency specific price lists
You can create price lists in any currency to override exchange rate pricing.
Time limited price list discounts
You can apply a date range to you price lists for time limited discounting.
Discount group discounting
Discount groups provide a simple way to apply a percentage discount against a group of products. You can have as many groups as you need to segment your products and discounts can be applied against your website and customers.
Brand discounting
Brand discounting provides a simple way of applying percentage discounts by brand against your website or customers.
eBay specific pricing
You can either use your website pricing or keep pricing separate with eBay specific pricing to inflate your eBay prices to offset some of the costs associated with selling on eBay.
Promotions Engine
Voucher codes
Create voucher codes for cheapest free, money off, multi-buy and linked offers. Offer flexible shipping discounts.
Free items
Increase sales by offering free / complimentary items with your products. For example, buy a bicycle and receive a water bottle and multi-tool for free.
Cheapest free offers
Create cheapest free promotions based on buy quantity, free quantity for qualifying items. For example, buy 10 batteries and get the cheapest 2 batteries for free.
Money off offers
Create value or percentage based promotions with the option of a minimum spend for qualifying items. For example, get 10% off Addidas when spending over £120.
Multibuy offers
Create multi-buy promotions such as buy 1 get 1 free or 3 for 2 for qualifying products. For example, buy 3 shampoo or conditioner and get 1 free.
Linked offers
Create linked promotions based on qualifying products. For example, buy any bike and save 15% on bike safety.
Shipping offers
Create value or percentage based shipping discounts with a minimum spend for qualifying items. For example, get free standard UK shipping when spending over £100, or get 50% off express shipping to Australia when spending over £250.
Automated offers
Create automated promotions to automatically generate voucher codes based on a customers basket after purchase. For example, a customer buys a set of brake discs and automatically receives a customer specific voucher code for 5% off a set of brake pads.
Pre-release products
Create pre-release products for items that can be viewed before official release but cannot be purchased until a specified date.
Pre-order products
Create pre-order products for items that can be ordered now but are not available for dispatch until a specified date.
Promotion stickers
Tag your items with a promotional message to communicate a key selling point and increase visibility on listing pages.
Customer specific promotions
Create customer specific promotions that show when a customer has logged in to your shop, or customer specific voucher codes for use during checkout.
In-shop voucher codes
Create in-shop voucher codes for display against product detail pages for use at the checkout. Applying in-shop voucher codes means an order is limited to a single promotion code to keep your margin under control.
One-time voucher codes
You can provide one-time voucher codes for your customers with a unique automated voucher code that can only be used once.
Shipping Engine
Unlimited carriers
Unlimited shipping types
Simple factored weight shipping
Actual weight and size shipping
Cost or value based insurance constraints
Size and weight constraints
Surcharges
Volumetric weight
Quantity based volumetrics
3D box packing
Void space packing
Drop shipping
Cubiscan volumetric data
Inventory
Automatic stock control
Your stock will automatically adjust to reflect sales.
Product lead times
You can add a lead time against your products and against your warehouses.
Product status
Your can set you products to one of three status:

 

  • Active - the product is available to purchase and the product can go on backorder.
  • Run to zero - the product can be purchased but only while in stock. These products are generally end of line products which can't be reordered. The product will automatically become unavailable for purchase when out of stock.
  • Inactive - the product is unavailable to purchase.

 

Low stock notifications
You can add a low stock threshold against your products to receive low stock notfications when stock reaches the threshold.
Minimum purchase quantity
You can set your products to require a minimum purchase quantity.
Order purchase units
You can set your products to only sell in multiples of the specified unit quantity. You might sell a product that you only want to sell in multiples of 6. When set to 6 the product detail page will display a minimum quantity of 6 with 12, 18, 24, 30 and so as alternative quantity options.
Special order products
You can flag products as special order to communicate a special order message to your visitors.
Suppress stock availability
You can choose to suppress stock availability across your website or on a product by product basis.
Multi-stock holding and lead times
You can create as many warehouses as you need to represent your stock. Can be useful when you have alternative sources of stock, such as stock available at a supplier. You can also fallback to an alternative supplier if your preferred sources cannot meet the demand.

 

You can automatically update the stock position of any warehouse through the stock API so your website will always know the stock position of your suppliers.

 

For example, you sell a set of brake pads which are a core line. You normally hold limited stock at your main warehouse, with the majority of stock held with your suppliers. Your preferred supplier typically takes 2 days to deliver and you give yourself 1 day to process the brake pads. Your preferred supplier sometimes runs out of stock and as a core line it would not be good for your business if customers went elsewhere. You have an alternative supplier for the brake pads which also have a 3 day lead time but they are more expensive so you only want to use them as a last resort.

 

Priority Warehouse Stock Lead Time
1 Main 5 0
2 Parts Alliance 5 3
3 Car Spares 50 3

 

Purchase 1: A customer buys 4 sets of brake pads. The main warehouse shows 5 so the order can be fulfilled from stock.

 

Priority Warehouse Stock Lead Time
1 Main 1 0
2 Parts Alliance 5 3
3 Car Spares 50 3

 

Purchase 2: A customer buys 10 sets of brake pads. The main warehouse now shows 1 so the order cannot be fulfilled from stock requiring 9 from a supplier. Parts Alliance is showing 5 in stock so cannot fulfil the order. Car Spares shows 50 in stock so can fulfil the order with a lead time of 3 days which is communicated to the customer.

 

Priority Warehouse Stock Lead Time
1 Main 0 0
2 Parts Alliance 5 3
3 Car Spares 41 3

 

Purchase 3: Your biggest customer buys 50 sets of brake pads. None of the suppliers have enough stock to fulfil the order so the lead time set against the product is used to communicate stock availability.
In stock alerts
You can give your visitors the option of entering their email to be alerted when out of stock items come back into stock.
Multi-outlet with outlet distance calculator
You can setup as many outlets as you need, and provide visitors with a search to find their nearest outlet. Each outlet can have its own stock holding to allow visitors to do stock checks at their local outlets. Where outlet stock can be used for your website, you can include outlet stock in your website stock availability.
Inventory API
You can use the Inventory API to automatically update product status, stock and lead times for your warehouses and outlets.
SEO
Automatically optimised URLs
Your shop URLs are automatically optimised to reflect your page content. Choose the format of your URLs from a number of predefined styles.
User-defined URLs
You can provide your own URL to override the automatic URLs.
301 redirects
Create 301 redirects to tell search engines when a page has moved to a new location.
Automatically populating tags
Create automatically populating page titles and H1 tags by creating global templates and inserting dynamic variables.
User-defined tags
Override automatically generated page titles, H1 and meta tags with your own content.
Open Graph tags
Use Opengraph tags to fine tune your pages for search engines.
Superseded products
For products that are no longer available for sale and have been replaced with a new version, link the superseded version with the new version to help visitors locate the new version quickly and help search engines to index the new version.
Canonical URLs
Drive Traffic
Google Shopping
Boost traffic and increase revenue for your shop with Google Shopping. Publish products by shop, category or product.
Affiliate Window
Use our Affiliate Window integration to drive high quality traffic to your shop. Publish products by shop, category or product.
TrustPilot
Gain trust and credibility for your shop by displaying your live TrustPilot TrustScore. Use our TrustPilot integration to manage your customer review process.
Remarketing with AdRoll
Remarket through the Adroll network, including Facebook, Twitter, Instagram, and Google.
Link to social networks
Show links to social networks to promote your website.
Increase average order value by offering finance
Make purchasing more affordable for your customers and up-sell accessories to increase average order value.
Email marketing
Create email newletters and decide the date and time to send. Mail to multiple mailing lists.
Create time limited marketing
Create time limited marketing designs and promotions.
Be competitive with Competitor Monitor
Convert Visitors
Abandoned basket saver
Convert more visitors with our abandoned basket saver. Automatically save abandoned baskets for future visits.
Wish list / saved items
Give visitors the ability to save their basket to their device or account. Retrieve saved items and add to basket in one click.
Basket recovery with email remarketing
Recover lost baskets with automated time-generated recovery emails. Use our pre-defined email templates or create your own with our email template editor.
Automated customer offers
Offer promotions and incentives to customers with automated targeted emails.
Offer points rewards
Offer your customers point rewards for purchases which they can redeem on their next orders.
Visited items
Show customers the items they have previously visited.
Sell Globally
Multi-shop multi-domain
Multi-shop single domain
Multi-currency
Multi-language
Website VAT selector
International VAT
EU VAT
Exchange rate pricing
Automatic exchange rates
Automatic country recognition
Global trade identifiers
Currency price list pricing
Country specific marketing
Country specific Google Shopping
Country specific Affiliate Window
Newsletters
Newsletter builder
Use our newsletter builder to create your email newsletters. Embed variables such as first name and last name into your newsletters. Variables automatically populate when emails are sent.
Scheduling
Choose to send you newsletters immediately, or specify a future date and time to send.
Automatically populating mailing lists
Capture mailing preferences during registration or during checkout. Create a single mailing list or multiples for department based shops. For example, a shop has a department for car spares, and a department for motorcycle spares. During checkout marketing preferences are shown with preference boxes for car spares and motorcycle spares.
Segmenting mailing lists
Segment mailing lists to target specific customers based on sales.
Unsubscribe process
Recipients can control their mailing preferences using our dedicated unsubscribe process.
DOT Mailer
Use our DOT mailer integration to automatically populate DOT mailer mailing lists.
Images
Drag and drop image upload
You can upload images to your shop with ease by simply dragging your images from your computer, or by opening a file explorer to select your images. For large image sets upload as a batch or upload a single ZIP file containing all the images you want to upload.
Automatic image processing
We automatically process your images and create specific display sizes to optimise. Alternatively you can process your images using a design tool of your choice and upload pre-processed.
Image size constraints
You can choose whether your images are square or rectangular. If square has been chosen and the original image is not square it will be process to fit within square constraints while maintaining the original aspect ratio.
Watermarking
Upload a watermark of your choice to be automatically added to your images when being processed. Adjust the intensity of your watermark.
Size chart lightbox
Rotating product images
Product image zoom
Enlarge image lightbox
Colour & swatch product filters
Product Filters
Filter attributes
Product page filters
Listing page filters
Kits & Bundles
Single & multi-variant components
With our flexible kitting engine you can kit single products and products which require selection from a list of options.
Component quantities
You can specify how many of each kit component is contained within the kit.
Zero price components
You can set kit components to be zero priced even if the component has a price and is being sold elsewhere within your online shop.
Optional components
Include components with the option to exclude, or show optional components with the option to include.
Component titles
Give components specific titles to help purchasing. For example, 2 identical kit components are renamed front bush and rear bush to aid selection.
Component based stock
You can add stock against the kit, or calculate stock from the kit components.
Component based lead times
You can add a lead-time against the kit, or calculate lead-time from the kit components.
Component based pricing
Specify prices directly against the kit, or automatically calculate prices from the kit components.
Variable component VAT
Calculate VAT based on the VAT rate of each component and not on the VAT rate of the kit.
Show or hide components
Optionally show the kit components against product listing pages, in the basket, during checkout and on order confirmations.
Kits as variants
Associate kits as variants for selection from a list of options. For example, an 8 x bolt item has size options derived from a list of 8 x bolt kits with a specific bolt size.
Bill of Materials
Bill of materials builder
Include services
Component based stock
Component based lead times
Component based pricing
Product Builder
Overview
A product builder provides visitors with the ability to configure a product for their specific needs, by selecting options to change the default configuration of a product by choosing alternative pre-configured options which may have a different price point.
Unlimited build sections
You can split your product configuration into as many sections as you need to provide flexibility for your visitors.

 

For example, you sell a hand-built bike so you split your bike into logical sections:

 

  • Frame
  • Groupset
  • Wheels
  • Tyres
  • Handlbars
  • Seat
  • Accessories

 

A visitor can choose a section to select from a pre-configured list of options to change from the default option.
Unlimited product groups
You can have as many product group options as you need to provide choice for your visitors.

 

For example, you've split your hand-built bike into logical sections. One of those sections is called 'Chainset'. Within 'Chainset' you create the 'Shimano Groupset' and 'Sram Groupset' groups, setting the 'Shimano Groupset' as the default option.
Unlimited product options
You can give visitors as much choice as you need to provide flexibility.

 

For example, you've created the section 'Chainset' with the 'Shimano Groupset' and 'Sram Groupset' groups. You want to add flexbility for your groupset providing the option to configure 'Chainset' and 'Cassette' for both groupsets.
Tech Docs / Parts Catalogues
Overview
Digitise parts catalogues
Process schematics
Highlight parts on schematics
Purchase parts from tech docs
Related Products
Associated products
Alternative products
Accessory products
Bulk Spreadsheet Import/Export
Spreadsheet Export
Spreadsheet Import
Fulfilment
One click shipping
Part shipping
Automatic shipping confirmations
Customise shipping confirmations
Acknowledge shipping via spreadsheet
Shipping REST API
Returns
Easy returns process
User-defined return codes
Return acknowledgement
Return items to stock
Customise return acknowledgements
Export returns via spreadsheet
Returns REST API
Customer Q & A
Ask a question
Questions & answers
Manage questions
Reviews
Customer reviews
Product reviews
TrustPilot integration
Interfaces
Adroll
Affiliate Window
CDL Internet Services
Competitor Monitor
Currency Layer
DOT Mailer
Ebay
HotJar
Google Analytics
Google Shopping
Parcelforce Convenient Collect
Pay4Later Finance
PayPal
PCA Direct
Sage Pay
Sitemaps.org
TrustPilot
UK Vehicle Data
V12 Retail Finance
WordPress
WorldPay
Blog
Wordpress Blog
Platform
99.9% uptime
Fully managed platform
We take care of all the technical aspects of running your website.
24/7 server monitoring
Unlimited bandwidth
High performance servers
We use the latest high performance cloud server technology that include solid state drives (SSDs) to give your customers a great shopping experience even during busy periods.
Daily backups
We backup your data each night; on your server in case of accidental deletion and off-site in the unlikely event of server failure. We monitor backups and perform automated testing on every backup to ensure they are ready to go if needed.
Unlimited bandwidth
We will never limit the amount of data your website can use. However, the term unlimited bandwidth can be misleading as it refers to the amount of data going to and from your server but is not related to speed. We think customers are more interested in the platforms ability to transfer pages quickly for the best load time which is down to connection speed. Our servers come with a fast data connection which can be upgraded if needed.
Fast website speed
We've been supporting large-scale automotive parts websites for over 10 years and we constantly optimise our data using the latest techniques to ensure our sites are very quick regardless of size.
Security
Site-wide SSL
PCI compliant payment gateways
Latest 2048 bit SSL security
Block customers
Block countries
Block IP addresses
Support
Own test website
Easily create a test website to try out new functionality and ideas.
100% UK Based
We are based in Birmingham a few miles from the NEC.
Rest API
Customer API
Fulfilment API
Inventory API
Order API
Product API
Returns API
Talk to us today
To start a conversation about your automotive parts website simply call us on 0121 704 3668.
Contact Us >
Talk to us today
To start a conversation about your automotive parts website simply call us on 0121 704 3668.
Contact Us >