Enterprise level features in the cloud.
Platform overview
Shop features
Fashion & retail features
Trade & wholesale features
Automotive parts features
Spare parts & consumables features
Marketplace integrations
ERP system integrations
Payment providers & 3rd party integrations
Supplier integrations
TecAlliance Tecdoc API
Bulk data tools
Rest API
Shop design
Free pre-built designs
Get your shop up and running quickly using one of our pre-built shop designs. We have many template styles to choose from which you can have in a colour of your choice.
Custom shop design
Define your brand with a design created by our designers, to create a unique identity for your brand.
Use your own designers
If you already work with designers that understand your brand, we can translate your own design into our platform.
Optimised for all devices
Our designs are built for desktop, tablet and mobile devices, and tested across all major browsers.
Customisable HTML, CSS & JavaScript
Whether you use one of our pre-built templates or have a bespoke design, you have full access to your HTML, CSS and JavaScript.
Customisable email confirmations
Your email templates are fully customisable using our email template designer, so you can create the look you want.
Showroom touchscreen devices
Display your shop on a touchscreen device in your showroom using a design made specifically for your showroom device.
Favicon
Upload your own favicon to your shop to display your identity on browser tabs.
Free pre-built designs
Get your shop up and running quickly using one of our pre-built shop designs. We have many template styles to choose from which you can have in a colour of your choice.
Custom shop design
Define your brand with a design created by our designers, to create a unique identity for your brand.
Use your own designers
If you already work with designers that understand your brand, we can translate your own design into our platform.
Optimised for all devices
Our designs are built for desktop, tablet and mobile devices, and tested across all major browsers.
Customisable HTML, CSS & JavaScript
Whether you use one of our pre-built templates or have a bespoke design, you have full access to your HTML, CSS and JavaScript.
Customisable email confirmations
Your email templates are fully customisable using our email template designer, so you can create the look you want.
Showroom touchscreen devices
Display your shop on a touchscreen device in your showroom using a design made specifically for your showroom device.
Favicon
Upload your own favicon to your shop to display your identity on browser tabs.
Banners, carousels & more
Visual drag & drop page designer
Create pages with ease without any knowledge of coding using our visual page designer. Add banners, text and more to pages with ease.
Create static, rollover & revolving banners
Create revolving or fading banners with a choice of style options. Create static banners with the option of a rollover on hover.
Create revolving carousels
Create carousels of images, brands or categories, with many configuration options to help you create the behaviour you want.
Embed HTML, CSS, JavaScript
Embed HTML, CSS and JavaScript into your pages for fine grained control over the content of your pages.
Embed 3rd party scripts
Embed scripts from 3rd parties such as YouTube to add rich media to your pages.
Create time limited designs
Create page designs that display for a specified time interval to support your marketing, with designs that can be setup ready to go before an event.
Region specific designs
Create page designs for specific regions or countries, that only display when visitors from the regions or countries view your shop, using our visitor location recognition service.
Visual drag & drop page designer
Create pages with ease without any knowledge of coding using our visual page designer. Add banners, text and more to pages with ease.
Create static, rollover & revolving banners
Create revolving or fading banners with a choice of style options. Create static banners with the option of a rollover on hover.
Create revolving carousels
Create carousels of images, brands or categories, with many configuration options to help you create the behaviour you want.
Embed HTML, CSS, JavaScript
Embed HTML, CSS and JavaScript into your pages for fine grained control over the content of your pages.
Embed 3rd party scripts
Embed scripts from 3rd parties such as YouTube to add rich media to your pages.
Create time limited designs
Create page designs that display for a specified time interval to support your marketing, with designs that can be setup ready to go before an event.
Region specific designs
Create page designs for specific regions or countries, that only display when visitors from the regions or countries view your shop, using our visitor location recognition service.
Shop search
Fast search results
We use the latest search technology to display relevant search results fast.
Search suggestions
Display search suggestions as you type to help visitors locate the items they need with ease.
Search results page
Display a dedicated search results page to help visitors browse products.
Search filters
Display search filters against search results to help visitors refine their search.
Alternative search keywords
Associate alternative search keywords such as pants vs trousers, petrol can vs jerry can and rear mech vs derailleur to improve search accuracy for visitors.
Search by manufacturer part number (MPN)
Search for items by MPN, alternative MPN, OEM numbers, trade identifiers and barcodes.
Fast search results
We use the latest search technology to display relevant search results fast.
Search suggestions
Display search suggestions as you type to help visitors locate the items they need with ease.
Search results page
Display a dedicated search results page to help visitors browse products.
Search filters
Display search filters against search results to help visitors refine their search.
Alternative search keywords
Associate alternative search keywords such as pants vs trousers, petrol can vs jerry can and rear mech vs derailleur to improve search accuracy for visitors.
Search by manufacturer part number (MPN)
Search for items by MPN, alternative MPN, OEM numbers, trade identifiers and barcodes.
Mega menu
Configurable mega menu
Our mega menu is highly configurable to help you create the look you want for you menus with ease.
Show sub categories
Show menu item children to help visitors locate the products they need with fewer clicks.
Show featured brands
Show 1 or more columns of featured brands on your menus to help brand focussed visitors locate branded items with ease.
Show quick link icons
Show 1 or more columns of quick link icons to help visotors to navigate to popular categories.
Show a feature section
Show a HTML designed feature section on your menus to provide department specific marketing.
Show images
Show menu item images to help visitors navigate the menu with ease.
HTML menu
For maximum control you can design your menus in HTML to override the default menu display.
Hide categories
Hide active categories from your menus where the categories are used for other functions so not applicable to the menu.
Configurable mega menu
Our mega menu is highly configurable to help you create the look you want for you menus with ease.
Show sub categories
Show menu item children to help visitors locate the products they need with fewer clicks.
Show featured brands
Show 1 or more columns of featured brands on your menus to help brand focussed visitors locate branded items with ease.
Show quick link icons
Show 1 or more columns of quick link icons to help visotors to navigate to popular categories.
Show a feature section
Show a HTML designed feature section on your menus to provide department specific marketing.
Show images
Show menu item images to help visitors navigate the menu with ease.
HTML menu
For maximum control you can design your menus in HTML to override the default menu display.
Hide categories
Hide active categories from your menus where the categories are used for other functions so not applicable to the menu.
Image & file manager
Automatic image processing
We optimise your images on import to make them the required sizes and dimensions for display on your shop. Optionally choose to import without processing to create the look you want for your products.
Drag and drop image upload
Either drag and drop your images within our file manager for processing, or drag and drop from within each area of the system using system defaults to make adding images quick and easily.
Automatic watermarking
Include a watermark that will get automatically merged with your product images to help protect your intellectual property. Set the strength of the watermark against products to fine tune its impact.
Product image zoom
Show your products in greater detail using our product image zoom, with images up to 2000px x 2000px supported to provide a detailed zoom.
Enlarge image lightbox
Give your customers the ability to enlarge product images to see details in greater depth.
Size chart lightbox
Include a size chart with your multi-variant products to help visitors choose their correct size option.
Rotating product images
Include images that rotate to show your products from every angle.
Manage files
Include any type of file in your pages including PDFs, Excel and Word documents, technical drawings and schematics, and more.
Product videos
Show videos alongside your product images for product information, to show off key features, or for catwalks.
Automatic image processing
We optimise your images on import to make them the required sizes and dimensions for display on your shop. Optionally choose to import without processing to create the look you want for your products.
Drag and drop image upload
Either drag and drop your images within our file manager for processing, or drag and drop from within each area of the system using system defaults to make adding images quick and easily.
Automatic watermarking
Include a watermark that will get automatically merged with your product images to help protect your intellectual property. Set the strength of the watermark against products to fine tune its impact.
Product image zoom
Show your products in greater detail using our product image zoom, with images up to 2000px x 2000px supported to provide a detailed zoom.
Enlarge image lightbox
Give your customers the ability to enlarge product images to see details in greater depth.
Size chart lightbox
Include a size chart with your multi-variant products to help visitors choose their correct size option.
Rotating product images
Include images that rotate to show your products from every angle.
Manage files
Include any type of file in your pages including PDFs, Excel and Word documents, technical drawings and schematics, and more.
Product videos
Show videos alongside your product images for product information, to show off key features, or for catwalks.
Checkout
Optimised default checkout
Our default checkout is optimised for sales conversion to help customers get through the checkout process with minimum effort.
Custom checkout
Want your own checkout? Our team can work with you to design a checkout that works best for your business.
SSL secured checkout
Our websites are secured using the latest SSL security to give your customers confidence when purchasing.
Guest checkout
Give your customers the ability to checkout as guest to help improve sales conversion, with the option of registering for faster checkout next time.
Apply voucher codes
Customers can apply voucher code at checkout to take advantage of your promotions.
Address search
Use our address search service to help customers enter their address details with minimal effort, whilst helping to reduce address input mistakes and delivery problems.
Show order details at checkout
Display the basket during checkout to reassure customers they are purchasing the correct items to help improve sales conversion.
Ship to billing address only option
Apply our ship to billing address option to help protect purchases of products that carry a high risk of fraud, to ensure the order is shipped to the card holder address.
Capture company name, order reference & VAT number
Help customers paying via their business enter additional company details, including an order reference to help them match your order to their system.
Customise order confirmations
Customise your order confirmations using our email template designer.
Offer paper catalogues at checkout
Give customers the option of adding a catalogue to basket while shopping, and display paper catalogues at checkout so customers can add a catalogue to their order.
ERP order integration
We can connect InCart to your ERP system to automate order processing to help scale your business online.
Export orders to spreadsheet
Export orders to spreadsheet for import into your back office system.
REST API order integration
You can integrate with our REST API to download orders to your back office system.
Optimised default checkout
Our default checkout is optimised for sales conversion to help customers get through the checkout process with minimum effort.
Custom checkout
Want your own checkout? Our team can work with you to design a checkout that works best for your business.
SSL secured checkout
Our websites are secured using the latest SSL security to give your customers confidence when purchasing.
Guest checkout
Give your customers the ability to checkout as guest to help improve sales conversion, with the option of registering for faster checkout next time.
Apply voucher codes
Customers can apply voucher code at checkout to take advantage of your promotions.
Address search
Use our address search service to help customers enter their address details with minimal effort, whilst helping to reduce address input mistakes and delivery problems.
Show order details at checkout
Display the basket during checkout to reassure customers they are purchasing the correct items to help improve sales conversion.
Ship to billing address only option
Apply our ship to billing address option to help protect purchases of products that carry a high risk of fraud, to ensure the order is shipped to the card holder address.
Capture company name, order reference & VAT number
Help customers paying via their business enter additional company details, including an order reference to help them match your order to their system.
Customise order confirmations
Customise your order confirmations using our email template designer.
Offer paper catalogues at checkout
Give customers the option of adding a catalogue to basket while shopping, and display paper catalogues at checkout so customers can add a catalogue to their order.
ERP order integration
We can connect InCart to your ERP system to automate order processing to help scale your business online.
Export orders to spreadsheet
Export orders to spreadsheet for import into your back office system.
REST API order integration
You can integrate with our REST API to download orders to your back office system.
Take payments
Accept credit / debit cards
Accept credit and debit cards payments using one of our PCI compliant payment providers including Sagepay, Opayo, Stripe, Braintree and Worldpay.
Accept PayPal
Accept PayPal using our dedicated PayPal payments integration.
Offer PayPal Pay in 4
Give PayPal customers the option of spreading their purchase over 4 payments.
Accept Klarna Pay in 3
Use our Klarna integration to give customers the option of spreading their purchase over 3 payments.
Offer classic finance
Make classic finance available for high value purchases using our Klarna, V12 or Deco Finance integrations.
Offer payment by bank transfer
Offer customers payment by bank transfer to provide an alternative payment option for business customers or customers from countries where card payments aren't popular.
Offer payment on account
Offer payment on account for authorised account customers.
Offer cash on delivery
Offer cash on delivery for countries where cash on delivery is common.
Generate pro forma invoices
Give your customers the ability to create a pro forma invoice which includes a pay button to complete their purchase.
Use your own payment icons
Import your own payment icons to personalise the payment process.
Accept credit / debit cards
Accept credit and debit cards payments using one of our PCI compliant payment providers including Sagepay, Opayo, Stripe, Braintree and Worldpay.
Accept PayPal
Accept PayPal using our dedicated PayPal payments integration.
Offer PayPal Pay in 4
Give PayPal customers the option of spreading their purchase over 4 payments.
Accept Klarna Pay in 3
Use our Klarna integration to give customers the option of spreading their purchase over 3 payments.
Offer classic finance
Make classic finance available for high value purchases using our Klarna, V12 or Deco Finance integrations.
Offer payment by bank transfer
Offer customers payment by bank transfer to provide an alternative payment option for business customers or customers from countries where card payments aren't popular.
Offer payment on account
Offer payment on account for authorised account customers.
Offer cash on delivery
Offer cash on delivery for countries where cash on delivery is common.
Generate pro forma invoices
Give your customers the ability to create a pro forma invoice which includes a pay button to complete their purchase.
Use your own payment icons
Import your own payment icons to personalise the payment process.
Marketing
Get noticed on search engines
Our shops are designed to provide good organic search engine performance out the box for the leading search engines including Google, with additional tools to help you improve your search engine ranking.
Drive traffic with Google Shopping
Use our Google Shopping integration to drive targeted visitors to your shop to increase sales.
Offer loyalty points
Gift your customers with loyalty points when they purchase, that they can redeem against future purchases to encourage repeat purchase.
Abandoned basket retrieval
Save baskets for visitors that have not completed their purchase, and automatically email these visitors to encourage them to continue with their purchase or ask for help.
Analyse your website performance
Use our Google Analytics integration to give you a complete insight into your shops performance.
Wish list / saved items / visited items
Give visitors the ability to save their basket so they can purchase at a later date, and show previously viewed items so visitors can revisit items with minimal effort.
Send marketing emails
Use our Mail Chimp or DOT Digital integration to manage your email content and automatically manage email mailing lists for your email marketing.
Live chat with customers
Use our Zendesk live chat integration to chat with customers within your shop.
Powerful blogging tools
Create content to drive traffic to your shop using our Wordpress blog integration.
Manage questions & answers
Give visitors the ability to ask a question about a product with the ability to respond to the question and optionally publish the question and answer to your shop.
Manage customer reviews
Give customers the ability to leave a review based on their experience using our TrustPilot integration.
Manage product reviews
Give customers the ability to review products, with the option to moderate the review before publishing to your shop.
Social media integrations
Link to all your favourite social media providers to help visitors get the most of visiting your shop.
Get noticed on search engines
Our shops are designed to provide good organic search engine performance out the box for the leading search engines including Google, with additional tools to help you improve your search engine ranking.
Drive traffic with Google Shopping
Use our Google Shopping integration to drive targeted visitors to your shop to increase sales.
Offer loyalty points
Gift your customers with loyalty points when they purchase, that they can redeem against future purchases to encourage repeat purchase.
Abandoned basket retrieval
Save baskets for visitors that have not completed their purchase, and automatically email these visitors to encourage them to continue with their purchase or ask for help.
Analyse your website performance
Use our Google Analytics integration to give you a complete insight into your shops performance.
Wish list / saved items / visited items
Give visitors the ability to save their basket so they can purchase at a later date, and show previously viewed items so visitors can revisit items with minimal effort.
Send marketing emails
Use our Mail Chimp or DOT Digital integration to manage your email content and automatically manage email mailing lists for your email marketing.
Live chat with customers
Use our Zendesk live chat integration to chat with customers within your shop.
Powerful blogging tools
Create content to drive traffic to your shop using our Wordpress blog integration.
Manage questions & answers
Give visitors the ability to ask a question about a product with the ability to respond to the question and optionally publish the question and answer to your shop.
Manage customer reviews
Give customers the ability to leave a review based on their experience using our TrustPilot integration.
Manage product reviews
Give customers the ability to review products, with the option to moderate the review before publishing to your shop.
Social media integrations
Link to all your favourite social media providers to help visitors get the most of visiting your shop.
Shipping
Unlimited carriers & shipping options
Create shipping options for all your carriers to cover domestic, EU and international delivery for all weights and sizes.
Weight based shipping
Display shipping options based on weight only for shops that only require simple shipping rules.
Domestic size & weight shipping
Display domestic shipping options that are calculated using the dimensions and actual weight of the items in the basket.
International size & volumetric weight shipping
Display international shipping options that are calculated using the dimensions and volumetric weight of the items in the basket.
Include insurance constraints
Apply a min and max insurance value to ensure only shipping options are displayed that are valid for the order replacement cost.
Include surcharges
Apply out of area, fuel, residential, oversize and overweight surcharges to shipping options to ensure customers are paying the full shipping cost for their location.
Postcode exclusions
Apply postcode range exclusions to hide shipping options with delivery postcodes within the exclusion range.
Postcode inclusions
Apply postcode range inclusions to only display shipping options for postcodes that fall within the postcode range.
Special shipping types
Create shipping types for items that aren't a good fit for your standard shipping options, to ensure these special items are shipped via appropriate services to not fall foul of aviaton authority regulations.
Drop shipping
Display shipping options for drop ship items that carry their own drop shipping charge, to keep drop ship items separate from other items in the basket.
Unlimited carriers & shipping options
Create shipping options for all your carriers to cover domestic, EU and international delivery for all weights and sizes.
Weight based shipping
Display shipping options based on weight only for shops that only require simple shipping rules.
Domestic size & weight shipping
Display domestic shipping options that are calculated using the dimensions and actual weight of the items in the basket.
International size & volumetric weight shipping
Display international shipping options that are calculated using the dimensions and volumetric weight of the items in the basket.
Include insurance constraints
Apply a min and max insurance value to ensure only shipping options are displayed that are valid for the order replacement cost.
Include surcharges
Apply out of area, fuel, residential, oversize and overweight surcharges to shipping options to ensure customers are paying the full shipping cost for their location.
Postcode exclusions
Apply postcode range exclusions to hide shipping options with delivery postcodes within the exclusion range.
Postcode inclusions
Apply postcode range inclusions to only display shipping options for postcodes that fall within the postcode range.
Special shipping types
Create shipping types for items that aren't a good fit for your standard shipping options, to ensure these special items are shipped via appropriate services to not fall foul of aviaton authority regulations.
Drop shipping
Display shipping options for drop ship items that carry their own drop shipping charge, to keep drop ship items separate from other items in the basket.
Collection outlets
Create outlets
Create as many outlets as you need to reflect all your collections points.
Town search
Add a town and postcode search to search for the nearest outlets from the search location.
Show all outlets
For businesses with a small number of outlets, configure your shop to display all collection points without the need to search.
Show only closest outlets
Configure your shop to show a limited number of your closest outlets based on the search location.
Show distance to outlets
Show visitors the 'as the crow flies' distance to each outlet based on the search location.
Show outlet details
Show the outlet address, opening times and a map of the outlet area. Include outlet details in the order confirmation.
Customise stock messages
Customise your outlet stock messages so you can display a general availability message or the number of items on the shelf.
Customisable collection emails
Design your collection confirmation emails using our email template manager. Include collection point details on your order confirmation, and add message asking customers not to visit until the order has been confirmed. Send a ready to collect email to the customer when the order is ready to collect.
Create outlets
Create as many outlets as you need to reflect all your collections points.
Town search
Add a town and postcode search to search for the nearest outlets from the search location.
Show all outlets
For businesses with a small number of outlets, configure your shop to display all collection points without the need to search.
Show only closest outlets
Configure your shop to show a limited number of your closest outlets based on the search location.
Show distance to outlets
Show visitors the 'as the crow flies' distance to each outlet based on the search location.
Show outlet details
Show the outlet address, opening times and a map of the outlet area. Include outlet details in the order confirmation.
Customise stock messages
Customise your outlet stock messages so you can display a general availability message or the number of items on the shelf.
Customisable collection emails
Design your collection confirmation emails using our email template manager. Include collection point details on your order confirmation, and add message asking customers not to visit until the order has been confirmed. Send a ready to collect email to the customer when the order is ready to collect.
SEO
Automatically optimised URLs
We automatically create optimised URLs that are most relevant to the content of your pages. Configure the format of your URLs across your shop.
User-defined URLs
Override your automatically generated URLs with your own custom URLs.
301 redirects
Create 301 redirects to tell search engines and browsers that pages have permanently moved location, by mapping the old URL to the new. Create 302 redirects for pages that have temporarily moved.
Page title, H1 & meta tags
Create custom page title and H1 tags to override your automatically generated page title and H1 tags. Add meta title, meta keyword and meta description tags to help optimise your pages for search engines.
Custom tags
Create custom tags to enhance your pages for 3rd parties, including Open Graph tags to help enhance your social media.
Rich snippets
Create rich snippets to provide search engines with additional information for display in search engine search results.
Superseded products
Communicate to visitors that the original product they are viewing has been superseded by a replacement product, with a link to the replacement to direct visitors to the page.
Preferred canonical URLs
Help search engines understand which URL is the preferred page to index from a group of similar pages. For example, a button battery might be listed under button batteries and under watch batteries. You decide that the button batteries category is the preferred location for the products for Google and other search engines to index.
Automatically optimised URLs
We automatically create optimised URLs that are most relevant to the content of your pages. Configure the format of your URLs across your shop.
User-defined URLs
Override your automatically generated URLs with your own custom URLs.
301 redirects
Create 301 redirects to tell search engines and browsers that pages have permanently moved location, by mapping the old URL to the new. Create 302 redirects for pages that have temporarily moved.
Page title, H1 & meta tags
Create custom page title and H1 tags to override your automatically generated page title and H1 tags. Add meta title, meta keyword and meta description tags to help optimise your pages for search engines.
Custom tags
Create custom tags to enhance your pages for 3rd parties, including Open Graph tags to help enhance your social media.
Rich snippets
Create rich snippets to provide search engines with additional information for display in search engine search results.
Superseded products
Communicate to visitors that the original product they are viewing has been superseded by a replacement product, with a link to the replacement to direct visitors to the page.
Preferred canonical URLs
Help search engines understand which URL is the preferred page to index from a group of similar pages. For example, a button battery might be listed under button batteries and under watch batteries. You decide that the button batteries category is the preferred location for the products for Google and other search engines to index.
Sell globally
Multi-shop
Create multiple shops to sell across different geographical locations, or multiple shops in the same region with different branding.
Multi-currency
Create as many currencies as you need to help visitors understand the cost of goods relative to their local currency.
Multi-language
Create shops in multiple languages to localise your shops to each region.
VAT selector
Display a VAT selector on your shop to help visitors see prices with or without VAT.
EU & international duty & tax
Create international tax rules to show prices including duty and tax. Create regional duty or tax to apply an average to a number of countries, or country by country for an accurate duty and tax representation.
Exchange rate pricing
Create currencies using exchange rates with an optional exchange rate factor to influence the effect of the base exchange rate. Use our exchange rate service to automatically update exchange rates.
Currency specific price lists
Create price lists in any currency to have full control of your currency based pricing. Update your currency price lists from your back office ERP system.
Automatic country recognition
Use our automatic country recognition service to localise your shop based on the visitor geographical location. Default currency, VAT, pricing and shipping based on visitor current location. For multi-language shops give visitors the option of moving to the shop most appropriate for their region, or automatically redirect visitors to the most appropriate shop..
Global trade identifiers
Add global trade identifies to your products including GTIN, EAN, ISBN, JAN, barcodes, MPNs, OE numbers and trade numbers to help visitors search by identifier.
Multi-shop
Create multiple shops to sell across different geographical locations, or multiple shops in the same region with different branding.
Multi-currency
Create as many currencies as you need to help visitors understand the cost of goods relative to their local currency.
Multi-language
Create shops in multiple languages to localise your shops to each region.
VAT selector
Display a VAT selector on your shop to help visitors see prices with or without VAT.
EU & international duty & tax
Create international tax rules to show prices including duty and tax. Create regional duty or tax to apply an average to a number of countries, or country by country for an accurate duty and tax representation.
Exchange rate pricing
Create currencies using exchange rates with an optional exchange rate factor to influence the effect of the base exchange rate. Use our exchange rate service to automatically update exchange rates.
Currency specific price lists
Create price lists in any currency to have full control of your currency based pricing. Update your currency price lists from your back office ERP system.
Automatic country recognition
Use our automatic country recognition service to localise your shop based on the visitor geographical location. Default currency, VAT, pricing and shipping based on visitor current location. For multi-language shops give visitors the option of moving to the shop most appropriate for their region, or automatically redirect visitors to the most appropriate shop..
Global trade identifiers
Add global trade identifies to your products including GTIN, EAN, ISBN, JAN, barcodes, MPNs, OE numbers and trade numbers to help visitors search by identifier.
Fulfil orders
One click fulfilment
Mark orders as fulfilled in a single click with a dispatch confirmation automatically sent to your customer.
Part shipping
Mark part of the order as fulfilled with an automatic shipping confirmation sent to your customer detailing which items have been shipped.
Include tracking numbers
Include 1 or more tracking numbers for the dispatch to help customers track their delivery.
Send shipping confirmations
Decide whether to send shipping confirmations via InCart or your back office system.
Customise shipping confirmations
You can design your shipping confirmations using our email confirmation manager to create the look you want.
Confirm fulfilment to 3rd parties
Confirm orders have been fulfilled to marketplaces and other 3rd parties, so providers such as Klarna can release funds for the order into your bank account on dispatch.
Fulfilment via ERP interface
Connect your ERP back office system to automatically acknowledge shipping.
Acknowledge fulfilment via spreadsheet
Acknowledge shipping in bulk via spreadsheet from you back office system.
REST API fulfilment
Integrate with our Rest API to automatically acknowledge shipping by connecting your back office system.
One click fulfilment
Mark orders as fulfilled in a single click with a dispatch confirmation automatically sent to your customer.
Part shipping
Mark part of the order as fulfilled with an automatic shipping confirmation sent to your customer detailing which items have been shipped.
Include tracking numbers
Include 1 or more tracking numbers for the dispatch to help customers track their delivery.
Send shipping confirmations
Decide whether to send shipping confirmations via InCart or your back office system.
Customise shipping confirmations
You can design your shipping confirmations using our email confirmation manager to create the look you want.
Confirm fulfilment to 3rd parties
Confirm orders have been fulfilled to marketplaces and other 3rd parties, so providers such as Klarna can release funds for the order into your bank account on dispatch.
Fulfilment via ERP interface
Connect your ERP back office system to automatically acknowledge shipping.
Acknowledge fulfilment via spreadsheet
Acknowledge shipping in bulk via spreadsheet from you back office system.
REST API fulfilment
Integrate with our Rest API to automatically acknowledge shipping by connecting your back office system.
Manage returns
Accept customer returns
Generate a customer return to allow customers to return items they do not need within the return period.
Return faulty items
Allow returning of faulty items within the return period of the product warranty.
Specify return reason codes
Create as many reason codes as you need to help identify the reason for the return.
Customise return confirmation
Design your return confirmation using our email confirmation template manager.
Non-returnable products
Flag products that can't be returned by setting as non-returnable so customers can't raise a return for the items in the their account.
Accept customer returns
Generate a customer return to allow customers to return items they do not need within the return period.
Return faulty items
Allow returning of faulty items within the return period of the product warranty.
Specify return reason codes
Create as many reason codes as you need to help identify the reason for the return.
Customise return confirmation
Design your return confirmation using our email confirmation template manager.
Non-returnable products
Flag products that can't be returned by setting as non-returnable so customers can't raise a return for the items in the their account.
Shop design
Free pre-built designs
Get your shop up and running quickly using one of our pre-built shop designs. We have many template styles to choose from which you can have in a colour of your choice.
Custom shop design
Define your brand with a design created by our designers, to create a unique identity for your brand.
Use your own designers
If you already work with designers that understand your brand, we can translate your own design into our platform.
Optimised for all devices
Our designs are built for desktop, tablet and mobile devices, and tested across all major browsers.
Customisable HTML, CSS & JavaScript
Whether you use one of our pre-built templates or have a bespoke design, you have full access to your HTML, CSS and JavaScript.
Customisable email confirmations
Your email templates are fully customisable using our email template designer, so you can create the look you want.
Showroom touchscreen devices
Display your shop on a touchscreen device in your showroom using a design made specifically for your showroom device.
Favicon
Upload your own favicon to your shop to display your identity on browser tabs.
Banners, carousels & more
Visual drag & drop page designer
Create pages with ease without any knowledge of coding using our visual page designer. Add banners, text and more to pages with ease.
Create static, rollover & revolving banners
Create revolving or fading banners with a choice of style options. Create static banners with the option of a rollover on hover.
Create revolving carousels
Create carousels of images, brands or categories, with many configuration options to help you create the behaviour you want.
Embed HTML, CSS, JavaScript
Embed HTML, CSS and JavaScript into your pages for fine grained control over the content of your pages.
Embed 3rd party scripts
Embed scripts from 3rd parties such as YouTube to add rich media to your pages.
Create time limited designs
Create page designs that display for a specified time interval to support your marketing, with designs that can be setup ready to go before an event.
Region specific designs
Create page designs for specific regions or countries, that only display when visitors from the regions or countries view your shop, using our visitor location recognition service.
Shop search
Fast search results
We use the latest search technology to display relevant search results fast.
Search suggestions
Display search suggestions as you type to help visitors locate the items they need with ease.
Search results page
Display a dedicated search results page to help visitors browse products.
Search filters
Display search filters against search results to help visitors refine their search.
Alternative search keywords
Associate alternative search keywords such as pants vs trousers, petrol can vs jerry can and rear mech vs derailleur to improve search accuracy for visitors.
Search by manufacturer part number (MPN)
Search for items by MPN, alternative MPN, OEM numbers, trade identifiers and barcodes.
Mega menu
Configurable mega menu
Our mega menu is highly configurable to help you create the look you want for you menus with ease.
Show sub categories
Show menu item children to help visitors locate the products they need with fewer clicks.
Show featured brands
Show 1 or more columns of featured brands on your menus to help brand focussed visitors locate branded items with ease.
Show quick link icons
Show 1 or more columns of quick link icons to help visotors to navigate to popular categories.
Show a feature section
Show a HTML designed feature section on your menus to provide department specific marketing.
Show images
Show menu item images to help visitors navigate the menu with ease.
HTML menu
For maximum control you can design your menus in HTML to override the default menu display.
Hide categories
Hide active categories from your menus where the categories are used for other functions so not applicable to the menu.
Image & file manager
Automatic image processing
We optimise your images on import to make them the required sizes and dimensions for display on your shop. Optionally choose to import without processing to create the look you want for your products.
Drag and drop image upload
Either drag and drop your images within our file manager for processing, or drag and drop from within each area of the system using system defaults to make adding images quick and easily.
Automatic watermarking
Include a watermark that will get automatically merged with your product images to help protect your intellectual property. Set the strength of the watermark against products to fine tune its impact.
Product image zoom
Show your products in greater detail using our product image zoom, with images up to 2000px x 2000px supported to provide a detailed zoom.
Enlarge image lightbox
Give your customers the ability to enlarge product images to see details in greater depth.
Size chart lightbox
Include a size chart with your multi-variant products to help visitors choose their correct size option.
Rotating product images
Include images that rotate to show your products from every angle.
Manage files
Include any type of file in your pages including PDFs, Excel and Word documents, technical drawings and schematics, and more.
Product videos
Show videos alongside your product images for product information, to show off key features, or for catwalks.
Checkout
Optimised default checkout
Our default checkout is optimised for sales conversion to help customers get through the checkout process with minimum effort.
Custom checkout
Want your own checkout? Our team can work with you to design a checkout that works best for your business.
SSL secured checkout
Our websites are secured using the latest SSL security to give your customers confidence when purchasing.
Guest checkout
Give your customers the ability to checkout as guest to help improve sales conversion, with the option of registering for faster checkout next time.
Apply voucher codes
Customers can apply voucher code at checkout to take advantage of your promotions.
Address search
Use our address search service to help customers enter their address details with minimal effort, whilst helping to reduce address input mistakes and delivery problems.
Show order details at checkout
Display the basket during checkout to reassure customers they are purchasing the correct items to help improve sales conversion.
Ship to billing address only option
Apply our ship to billing address option to help protect purchases of products that carry a high risk of fraud, to ensure the order is shipped to the card holder address.
Capture company name, order reference & VAT number
Help customers paying via their business enter additional company details, including an order reference to help them match your order to their system.
Customise order confirmations
Customise your order confirmations using our email template designer.
Offer paper catalogues at checkout
Give customers the option of adding a catalogue to basket while shopping, and display paper catalogues at checkout so customers can add a catalogue to their order.
ERP order integration
We can connect InCart to your ERP system to automate order processing to help scale your business online.
Export orders to spreadsheet
Export orders to spreadsheet for import into your back office system.
REST API order integration
You can integrate with our REST API to download orders to your back office system.
Take payments
Accept credit / debit cards
Accept credit and debit cards payments using one of our PCI compliant payment providers including Sagepay, Opayo, Stripe, Braintree and Worldpay.
Accept PayPal
Accept PayPal using our dedicated PayPal payments integration.
Offer PayPal Pay in 4
Give PayPal customers the option of spreading their purchase over 4 payments.
Accept Klarna Pay in 3
Use our Klarna integration to give customers the option of spreading their purchase over 3 payments.
Offer classic finance
Make classic finance available for high value purchases using our Klarna, V12 or Deco Finance integrations.
Offer payment by bank transfer
Offer customers payment by bank transfer to provide an alternative payment option for business customers or customers from countries where card payments aren't popular.
Offer payment on account
Offer payment on account for authorised account customers.
Offer cash on delivery
Offer cash on delivery for countries where cash on delivery is common.
Generate pro forma invoices
Give your customers the ability to create a pro forma invoice which includes a pay button to complete their purchase.
Use your own payment icons
Import your own payment icons to personalise the payment process.
Marketing
Get noticed on search engines
Our shops are designed to provide good organic search engine performance out the box for the leading search engines including Google, with additional tools to help you improve your search engine ranking.
Drive traffic with Google Shopping
Use our Google Shopping integration to drive targeted visitors to your shop to increase sales.
Offer loyalty points
Gift your customers with loyalty points when they purchase, that they can redeem against future purchases to encourage repeat purchase.
Abandoned basket retrieval
Save baskets for visitors that have not completed their purchase, and automatically email these visitors to encourage them to continue with their purchase or ask for help.
Analyse your website performance
Use our Google Analytics integration to give you a complete insight into your shops performance.
Wish list / saved items / visited items
Give visitors the ability to save their basket so they can purchase at a later date, and show previously viewed items so visitors can revisit items with minimal effort.
Send marketing emails
Use our Mail Chimp or DOT Digital integration to manage your email content and automatically manage email mailing lists for your email marketing.
Live chat with customers
Use our Zendesk live chat integration to chat with customers within your shop.
Powerful blogging tools
Create content to drive traffic to your shop using our Wordpress blog integration.
Manage questions & answers
Give visitors the ability to ask a question about a product with the ability to respond to the question and optionally publish the question and answer to your shop.
Manage customer reviews
Give customers the ability to leave a review based on their experience using our TrustPilot integration.
Manage product reviews
Give customers the ability to review products, with the option to moderate the review before publishing to your shop.
Social media integrations
Link to all your favourite social media providers to help visitors get the most of visiting your shop.
Shipping
Unlimited carriers & shipping options
Create shipping options for all your carriers to cover domestic, EU and international delivery for all weights and sizes.
Weight based shipping
Display shipping options based on weight only for shops that only require simple shipping rules.
Domestic size & weight shipping
Display domestic shipping options that are calculated using the dimensions and actual weight of the items in the basket.
International size & volumetric weight shipping
Display international shipping options that are calculated using the dimensions and volumetric weight of the items in the basket.
Include insurance constraints
Apply a min and max insurance value to ensure only shipping options are displayed that are valid for the order replacement cost.
Include surcharges
Apply out of area, fuel, residential, oversize and overweight surcharges to shipping options to ensure customers are paying the full shipping cost for their location.
Postcode exclusions
Apply postcode range exclusions to hide shipping options with delivery postcodes within the exclusion range.
Postcode inclusions
Apply postcode range inclusions to only display shipping options for postcodes that fall within the postcode range.
Special shipping types
Create shipping types for items that aren't a good fit for your standard shipping options, to ensure these special items are shipped via appropriate services to not fall foul of aviaton authority regulations.
Drop shipping
Display shipping options for drop ship items that carry their own drop shipping charge, to keep drop ship items separate from other items in the basket.
Collection outlets
Create outlets
Create as many outlets as you need to reflect all your collections points.
Town search
Add a town and postcode search to search for the nearest outlets from the search location.
Show all outlets
For businesses with a small number of outlets, configure your shop to display all collection points without the need to search.
Show only closest outlets
Configure your shop to show a limited number of your closest outlets based on the search location.
Show distance to outlets
Show visitors the 'as the crow flies' distance to each outlet based on the search location.
Show outlet details
Show the outlet address, opening times and a map of the outlet area. Include outlet details in the order confirmation.
Customise stock messages
Customise your outlet stock messages so you can display a general availability message or the number of items on the shelf.
Customisable collection emails
Design your collection confirmation emails using our email template manager. Include collection point details on your order confirmation, and add message asking customers not to visit until the order has been confirmed. Send a ready to collect email to the customer when the order is ready to collect.
SEO
Automatically optimised URLs
We automatically create optimised URLs that are most relevant to the content of your pages. Configure the format of your URLs across your shop.
User-defined URLs
Override your automatically generated URLs with your own custom URLs.
301 redirects
Create 301 redirects to tell search engines and browsers that pages have permanently moved location, by mapping the old URL to the new. Create 302 redirects for pages that have temporarily moved.
Page title, H1 & meta tags
Create custom page title and H1 tags to override your automatically generated page title and H1 tags. Add meta title, meta keyword and meta description tags to help optimise your pages for search engines.
Custom tags
Create custom tags to enhance your pages for 3rd parties, including Open Graph tags to help enhance your social media.
Rich snippets
Create rich snippets to provide search engines with additional information for display in search engine search results.
Superseded products
Communicate to visitors that the original product they are viewing has been superseded by a replacement product, with a link to the replacement to direct visitors to the page.
Preferred canonical URLs
Help search engines understand which URL is the preferred page to index from a group of similar pages. For example, a button battery might be listed under button batteries and under watch batteries. You decide that the button batteries category is the preferred location for the products for Google and other search engines to index.
Sell globally
Multi-shop
Create multiple shops to sell across different geographical locations, or multiple shops in the same region with different branding.
Multi-currency
Create as many currencies as you need to help visitors understand the cost of goods relative to their local currency.
Multi-language
Create shops in multiple languages to localise your shops to each region.
VAT selector
Display a VAT selector on your shop to help visitors see prices with or without VAT.
EU & international duty & tax
Create international tax rules to show prices including duty and tax. Create regional duty or tax to apply an average to a number of countries, or country by country for an accurate duty and tax representation.
Exchange rate pricing
Create currencies using exchange rates with an optional exchange rate factor to influence the effect of the base exchange rate. Use our exchange rate service to automatically update exchange rates.
Currency specific price lists
Create price lists in any currency to have full control of your currency based pricing. Update your currency price lists from your back office ERP system.
Automatic country recognition
Use our automatic country recognition service to localise your shop based on the visitor geographical location. Default currency, VAT, pricing and shipping based on visitor current location. For multi-language shops give visitors the option of moving to the shop most appropriate for their region, or automatically redirect visitors to the most appropriate shop..
Global trade identifiers
Add global trade identifies to your products including GTIN, EAN, ISBN, JAN, barcodes, MPNs, OE numbers and trade numbers to help visitors search by identifier.
Fulfil orders
One click fulfilment
Mark orders as fulfilled in a single click with a dispatch confirmation automatically sent to your customer.
Part shipping
Mark part of the order as fulfilled with an automatic shipping confirmation sent to your customer detailing which items have been shipped.
Include tracking numbers
Include 1 or more tracking numbers for the dispatch to help customers track their delivery.
Send shipping confirmations
Decide whether to send shipping confirmations via InCart or your back office system.
Customise shipping confirmations
You can design your shipping confirmations using our email confirmation manager to create the look you want.
Confirm fulfilment to 3rd parties
Confirm orders have been fulfilled to marketplaces and other 3rd parties, so providers such as Klarna can release funds for the order into your bank account on dispatch.
Fulfilment via ERP interface
Connect your ERP back office system to automatically acknowledge shipping.
Acknowledge fulfilment via spreadsheet
Acknowledge shipping in bulk via spreadsheet from you back office system.
REST API fulfilment
Integrate with our Rest API to automatically acknowledge shipping by connecting your back office system.
Manage returns
Accept customer returns
Generate a customer return to allow customers to return items they do not need within the return period.
Return faulty items
Allow returning of faulty items within the return period of the product warranty.
Specify return reason codes
Create as many reason codes as you need to help identify the reason for the return.
Customise return confirmation
Design your return confirmation using our email confirmation template manager.
Non-returnable products
Flag products that can't be returned by setting as non-returnable so customers can't raise a return for the items in the their account.
built in the UK