We automatically create optimised URLs that are most relevant to the content of your pages. Configure the format of your URLs across your shop.

Override your automatically generated URLs with your own custom URLs.

Create 301 redirects to tell search engines and browsers that pages have permanently moved location, by mapping the old URL to the new. Create 302 redirects for pages that have temporarily moved.

Create custom page title and H1 tags to override your automatically generated page title and H1 tags. Add meta title, meta keyword and meta description tags to help optimise your pages for search engines.

Create custom tags to enhance your pages for 3rd parties, including Open Graph tags to help enhance your social media.

Create rich snippets to provide search engines with additional information for display in search engine search results.

Communicate to visitors that the original product they are viewing has been superseded by a replacement product, with a link to the replacement to direct visitors to the page.

Help search engines understand which URL is the preferred page to index from a group of similar pages. For example, a button battery might be listed under button batteries and under watch batteries. You decide that the button batteries category is the preferred location for the products for Google and other search engines to index.